Sunday, 19 June 2011

What makes a good project?

"An evening of dramatic innovation" was the name of a showcase recently at the London Chamber of Commerce, where the government's Knowledge Connect programme together with the Central School of Speech & Drama showcased the various projects they had supported over the last few years.

In that context they asked the pertinent question: what makes a good project? As someone who often has to run projects, I thought I would share the pointers since they apply to many things we humans create with each other:

  • Measure before and after to see the effect
  • Identify why, who, what, where, when, how
  • Make it specific, measurable, achievable, relevant and time-bound
  • Make sure all partners put work in
  • Don't lose momentum
  • Use the result
  • Maintain relationships

So simple, but often when working on creative projects the process becomes so exciting and wild that one loses sight of the simple things that make a good project.